"Corporate Armies" Viva OFF PSJM | Galeria Blanca Soto
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CORPORATE ARMIES
PSJM

24 mayo - 26 junio 2012

 Madrid

According to a July 2007 article in The Guardian, the Russian parliament passed a law giving energy giants Gazprom and Transneft carte blanche to have armed forces that go beyond conventional security guards. The law allows these companies to articulate armies without limit of weapons. Based on this real event, PSJM launches a "political fiction" project, which is presented in the form of video, sculpture and drawing.

The video “Corporate Armies” is a trailer with a duration of 2.44 minutes. This story, made in 3D, describes a world ruled by corporations where marketing and totalitarianism come together to create an anti-utopia that aims to make the viewer reflect on the fate of globalized capitalism once it is freed from any limitations imposed by the institutions. democratic.
The three-dimensional aspect of the project is covered by the sculptures of these corporate soldiers made with 3D digital technology and which function as auratic merchandising.
The project is completed with the series of "historical drawings". Large format heroic drawings that combine a predominant Marvel style, with the European origin of our team and a certain Manga aftertaste. This style indebted to mass culture adapts to the preference for baroque composition in its strong lines and a romantic mysticism whose notion of the sublime points to war and its power of visual fascination. The futuristic heritage of this beauty-war relationship is used here to identify a certain spectacular seduction technique used by the mass media and the entertainment industry.

 

VIVA OFF

 

VIVA presents an international selection of single-channel video art in which participate artists from 22 countries, on May 24, 25 and 26, 2012, at CaixaForum in Madrid.
VIVA exhibits on an itinerant basis, on an annual tour, in the most important art art centers such as the Center Pompidou in Paris, the Hara Museum in Tokyo or the MoCA in Seoul,_cc781905-5cde-3194-bb3b -136bad5cf58d_among others. Organized as a cultural educational project in collaboration with international curators, galleries, collectors and institutions, VIVA has established a network of carefully selected and invited international artists_cc781905-5cde-3194 -bb3b-136bad5cf58d_personally to participate.
VIVA was conceived in 2006 to provide a continuous dialogue between historical art works from private collections, whose pieces are often difficult access, with the latest audiovisual art practices contemporary, generating an intellectual current in the visual arts.
Coinciding with the exhibition of the VIVA Madrid program at CaixaForum, on days 24, 25 and 26 May 2012, VIVA OFF 2012 is celebrated, a parallel project de promotion and support for video art, in which a circuit of 22 galleries from Madrid participate, exhibiting contemporary audiovisual work during these three days.
A program designed by Macu Morán that brings to the city of Madrid a few days dedicated to video art, in which VIVA's official passes at CaixaForum se complemented with a tour of the different Madrid galleries.
The 2012 edition VIVA CaixaForum Madrid has collaborated with Imagery Affairs for the realization of VIVA OFF Madrid, supported by VideoArtWorld, Art Consultant, Digits without borders Ministry of Culture, and Sport of Spain and 22 galleries of the city of Madrid.

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